As a Digital Marketer some basics you should know is: Basic website like word press working knowledge , if you know some coding thats an advantage Content - All types of content including blogging, Video, Audio, Photo editing (resources below) GIF, Creative writing F or SEO: Basic webmaster guidelines . What to do most importantly what not to do. Tip: Focus of Voice search (resources to learn below) Latest methodology and how search, social media works How Google ads works, how to run a basic campaign. How Ad Rank, Quality score works How all social media platforms works. Algorithm and what types of content works for each . Instagram stories and how to come up with quick thumb stopping images, videos How to run and measure email campaigns How to be creative and tell a powerful story How to measure including Google analytics, FB, Instagram, LinkedIn, Twitter Insights and what actions can you ...